DR. A. SHAJI GEORGE. Digital Transformation and Human Factors in Contemporary Marketing Science. Partners Universal Multidisciplinary Research Journal, [S. l.], v. 2, n. 5, p. 38–48, 2025. DOI: 10.5281/zenodo.17212372. Disponível em: https://www.pumrj.com/index.php/research/article/view/71. Acesso em: 7 oct. 2026.