DR. A. SHAJI GEORGE. D2C Revolution: How ChatGPT and Generative AI are Transforming Direct-to-Consumer Business Models in India and Beyond. Partners Universal Multidisciplinary Research Journal, [S. l.], v. 2, n. 3, p. 16–32, 2025. DOI: 10.5281/zenodo.15380936. Disponível em: https://www.pumrj.com/index.php/research/article/view/50. Acesso em: 26 may. 2026.